About us
On this page you will find information about me, the entrepreneur behind Joe’s Heroes, Joe Pereboom. My company started out in November 2019, and has been changing the environment ever since, one straw at a time…
Why did we start Joe’s Heroes?
The reason why I started Joe’s Heroes is because I have travelled the world, and because of this I have seen the pretty side of our planet, but also a devastating development, and that is how polluted our world is becoming. It most definitely made me think about how we treat our precious surroundings, and how we can turn things around for the better. During my travels I got a chance to reflect on how I could play a part in the change our planet so desperately needs and because every being in distress needs a true hero, and so does our beloved planet.
How to reduce the plastic soup?
As you might know most of planet Earth exists out of water, but we are turning our oceans into huge puddles of plastic soup, and this needs to stop. Many of the plastic items one can find in these heaps of waste are straws, and if we would start reducing the use of these we would be off to a great start.
100% all-natural straws
I came up with straws that are made out of 100% all-natural materials, such as bamboo, sugar cane, and wheat. These straws are eco-friendly, biodegradable, and compostable. And do not worry, the straws Joe’s Heroes offers do not get soggy when they are in a drink for long. A party with the straws of Joe’s Heroes is always a blast, and while you party, you help to recover the planet. How cool is that!?
Positive reactions across the board
During the largest hospitality fair of the Netherlands, Horecava in Amsterdam, Joe’s Heroes got positive reviews across the board, which was one of our proudest moments to date, and we are sure that there will be many more milestones to come.
Support a good cause
By using the straws of Joe’s Heroes you do not only help the environment, but you are donating to other charities as well, because 1% of the revenue of our sales goes to a charity at the end of every year.
Join the change, join Joe’s Heroes!
“Maastricht resident presents sustainable straw during Horecava”– 1Limburg
“The straws of Joe’s Heroes are 100% biodegradable compared to their plastic equivalents” – RTV Maastricht
